Marketing Starts with Customers
You learned in Introduction to Marketing (Chapter 1) that marketing is the creation and maintenance of satisfying exchange relationships. Because of this, marketing starts with the customers. Marketers have to understand consumer behavior, know what motivates buyers, and influence consumers' decisions.
What you will learn from the file below.....
-The importance of understanding consumer behavior
-An understanding of consumers' wants and needs
-How to distinguish the types of buying motives
-The five steps of the consumer decision-making process
-Important influences on the consumer decsion-making process
-How consumers and businesses use each of the three types of decision making
What you will learn from the file below.....
-The importance of understanding consumer behavior
-An understanding of consumers' wants and needs
-How to distinguish the types of buying motives
-The five steps of the consumer decision-making process
-Important influences on the consumer decsion-making process
-How consumers and businesses use each of the three types of decision making
consumer_behavior.pdf | |
File Size: | 298 kb |
File Type: |